système D

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about système D

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company profile

created in 1995 by jean-luc dupont,
système D is now one of the leading fashion press offices for menswear


motto : development & defence of new, authentic,
strong personality designers or products with a different and
modern approach to fashion

difference - dynamism
action : press relations - shows - events
follow-up & organization
contacts cover french publications as well as international press
avant-garde and conventional
fashion - design - lifestyle - music - news

major editorial results include another man, arena homme plus, uomo vogue, i-d,
dazed & confused, vogue hommes international, numéro homme, vman, gq style,
another magazine, le figaro, international herald tribune, t-the new york times, qvest,
o32c, zoo, arena uk, crash, vogue italia, l'officiel, tank, neo2, elle, *surface,
nylon for guys, mixte, feld hommes, w.e. men, slurp, wound, commons & sense man, w,
fhm collections, anthem, squint homme, gq, wallpaper*, libération, hercules, he ...

currently representing :
• 080 barcelona fashion (spain) - fashion week • a&v (lithuania) - men
• daniel herman (switzerland) - women + men
• raphael hauber (germany) - men + women • seïko taki (japan) - women •
spastor (spain) - men • vier5 fashion department (germany) - men •

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main previous collaborations :
launched romain kremer (men) and represented the label for 4 years •
launched sébastien meunier (men) and represented the label until it was stopped •
launched only for men xavier delcour (men) and represented the label for 3 years •
p.r for dutch modernism (dutch fashion exhibition - paris 2001) •
organized Paris press events for cerruti 1881 s/s '97 men's collection •
p.r for dominique morlotti (men) • p.r for la mode dans l'art
(auction sale & exhibition of haute-couture collectors) •
press assistant at s.t dupont (men) and roelli testu (men & women) •
sold collections by helmut lang, martine sitbon, jean colonna etc... for many
seasons at cvdc showroom

sundries : art direction, styling and technical assistance for different
photo realizations since 1988